The Rumours suggested it and they were right. Today Apple announced the iPad Mini to join the new iPad 4. With it’s 7.9″ screen the iPad Mini is designed to be held in one hand emphasising portability and is Apple’s chance to compete with smaller tablets like the Kindle Fire and Google Nexus 7 but at a price. The iPad Mini starts at £269 while the Nexus 7 is around £200 and the Kindle Fire HD is just £159.
- 1024×768 7.9″ IPS Multi-touch Display (not retina)
- Apple A5 CPU (Same as iPad 2).
- Facetime HD Camera.
- 5MP iSight Camera with 1080p Video Recording.
- 10 hour battery life.
- Wifi or Wifi/Cellular.
- Lighting Connector
As thin as a pencil and over 50% lighter than iPad the new iPad mini comes in 2 great colours black and white. Unlike the larger iPad the new iPad mini is coloured on the back also much like the iPhone 5 maintaining the looks and feel throughout the tablet.
The border around the screen is much thinner than that larger iPad at the sides to help the iPad Mini fit into one hand with ease.
What we think
It was obvious Apple needed to create a smaller tablet. Steve Jobs once said anything with a smaller screen than “Normal iPad” wouldn’t work, but it was clear the competition had made it work rather well. One thing very few expected though was the price. At a starting price of £269 this iPad competes on size but not price. Therefore Apple haven’t really made a tablet to compete with the lower priced smaller tablets. Of course Apple is probably just expecting people to pay the “premium” for their product over the competition, but there is a reason people buy cheaper tablets other than size!
The iPad Mini is sure to be a hit, its made by Apple. Is it groundbreaking innovation, no. It’s just a smaller iPad 2 with some iPad 3/4 features. The most shocking part of the iPad Mini, for me at least, is the lack of Retina display. I’m sure they had to do this to keep the price down but considering the iPad Mini is probably more favourable for people reading books, lacking a retina display seems rather odd.
What do you think of iPad Mini?